Our Work

How Edammo Analytics Supports Lead Generation and Ad-Targeting

The Challenge

The client runs a lead generation call center selling medical insurance. The average call conversion rate is 20% which was not on target for the companies cost and revenue goals. Additionally, the training data was very limited and existing prediction models did not improve the 20% call conversion sampling.

The Solution

Using demographic data, Edammo developed a model to more accurately identify buyers vs non-buyers and focus call center targeting.

The Results

Conversion rate went from 20% to 29% (a 45% increase), and was rolled out within 3 weeks.